Hello everyone. Today, we’re discussing a shocking scandal that’s shaking the entertainment industry. The controversy surrounding the alleged relationship between actor Kim Soo-hyun and the late Kim Sae-ron is taking new turns daily. This case has grown beyond a simple celebrity scandal into a social issue, attracting widespread attention. In this article, we’ll examine the key points of this scandal and summarize the facts known so far.

1. Allegations of a Minor Relationship: A 6-Year Secret Romance Starting in 2015?
The most contentious issue in this scandal is when Kim Soo-hyun and Kim Sae-ron’s relationship allegedly began. Garosero Research Institute (hereafter Garo Sero) claims their relationship started in 2015. If true, Kim Sae-ron would have been a minor at 15 years old.
Garo Sero bases this claim on conversations with Kim Sae-ron’s bereaved family. The family reportedly testified that Kim Sae-ron had confided about her relationship with Kim Soo-hyun while alive. According to this, the two dated for about 6 years, starting when Kim Sae-ron was a minor.
This claim has caused significant social repercussions. A relationship with a minor can lead to serious legal and moral issues. It’s particularly controversial given that Kim Soo-hyun was already an adult at the time.
However, Kim Soo-hyun’s side strongly denies these claims. His agency, Gold Medalist, officially stated, “Kim Soo-hyun and Kim Sae-ron’s relationship was from summer 2019 to fall 2020, after Kim Sae-ron became an adult.” This directly contradicts the claims of Garo Sero and the bereaved family.
With both sides’ claims in stark opposition, more evidence and testimonies will be needed to uncover the truth. This controversy has the potential to expand beyond the personal lives of two celebrities into a broader social discourse on issues such as minor protection and ethics in the entertainment industry.
2. Crucial Evidence: The Truth Behind the Released Photos

The photos of Kim Soo-hyun and Kim Sae-ron together, including a kiss photo, released by Garo Sero have emerged as key evidence in this scandal. These photos are viewed as crucial evidence showing the intimate relationship between the two.
Garo Sero claims these photos were taken around 2016. If true, this could be a very serious issue as Kim Sae-ron would still have been a minor at the time.
However, Kim Soo-hyun’s side has a different stance on when these photos were taken. Gold Medalist rebutted, “All the photos released by Garo Sero were taken after Kim Sae-ron became an adult.” They emphasized, “The claim that they were taken in 2016 cannot stand.”
Expert analysis will be needed to uncover the truth about these photos. The photo metadata, background, and appearance of the two could be closely analyzed to estimate when they were taken. However, until such analysis results are available, both sides’ claims are expected to remain at odds.
Meanwhile, questions are also being raised about how these photos were leaked. There’s controversy over how private photos ended up in the hands of a third party, and whether it’s ethically right to release them. This could lead to a discussion about balancing the protection of celebrities’ privacy with the public’s right to know.
3. Garo Sero’s Bombshell Preview: What Are the ‘Three Incredible Photos and Video’?
Garo Sero has added fuel to the controversy by previewing even more shocking evidence. They warned, “If Kim Soo-hyun continues to lie, we will release high-level photos and videos.” Specifically, they claim to have “three incredible photos and a video,” emphasizing that this is decisive evidence that could completely overturn Kim Soo-hyun’s explanations.
This preview is stimulating public curiosity while also raising ethical concerns. If these pieces of evidence actually exist and are released, they could deal a fatal blow to Kim Soo-hyun’s image. However, this could also be seen as a serious invasion of personal privacy.
There’s growing criticism of Garo Sero’s behavior. Some point out that this is close to ‘blackmail’. There are also opinions that this method of exposure goes beyond journalistic ethics.
Meanwhile, Kim Soo-hyun’s side is taking a firm stance against Garo Sero’s preview. The agency stated, “If any evidence is released, we will immediately take legal action.” This is interpreted as showing strong confidence that Garo Sero’s claims are false.
Currently, it’s uncertain what the ‘incredible evidence’ previewed by Garo Sero actually is, and whether it will actually be released. However, this issue is likely to be a crucial variable in determining the future direction of this scandal.
4. Kim Soo-hyun’s Rebuttal: ‘Clear False Information’ vs. the Family’s Claims

Kim Soo-hyun’s side is strongly refuting the claims made by Garo Sero and Kim Sae-ron’s bereaved family. Gold Medalist officially stated, “Kim Soo-hyun and Kim Sae-ron’s relationship was from summer 2019 to fall 2020, after Kim Sae-ron became an adult.” This completely denies the claim that they dated since Kim Sae-ron was a minor.
Kim Soo-hyun’s side emphasizes that all allegations raised by Garo Sero are “clearly false information.” They strongly deny the claim of dating since 2015 as “completely groundless.” They also assert that all released photos were taken “after Kim Sae-ron became an adult.”
The agency stated, “Kim Soo-hyun has always lived in compliance with the law and morality” and “The mental distress he has suffered due to this incident is very great.” They also warned that they will “respond strongly legally to the spread of false information.”
On the other hand, Kim Sae-ron’s bereaved family is making different claims through Garo Sero. The family testified that Kim Sae-ron had confided about her relationship with Kim Soo-hyun while alive. According to this, the two dated for about 6 years from 2015, starting when Kim Sae-ron was a minor.
The family is also demanding a “sincere apology” from Kim Soo-hyun. They claim that “He should acknowledge and take responsibility for the pain Kim Sae-ron suffered during her lifetime.”
Thus, the claims of Kim Soo-hyun’s side and the bereaved family are in direct conflict. Given the large difference in their positions, this controversy seems unlikely to be easily resolved. Unless additional evidence or testimony emerges, this confrontation is likely to continue.
5. Advertising Industry in Chaos: Kim Soo-hyun’s Advertising Model Contracts ‘All Stop’
As the controversy over Kim Soo-hyun and the late Kim Sae-ron’s alleged relationship spreads, it’s causing significant ripples in the advertising industry. With the top star Kim Soo-hyun’s image taking a hit, several brands that have contracts with him are responding quickly.
Major advertisers are watching the situation closely and taking a cautious stance. Some companies have reportedly already suspended their contracts with Kim Soo-hyun or stopped airing advertisements featuring him. For example, food brand Tous Les Jours, outdoor brand Eider, and large mart Homeplus have reportedly temporarily suspended airing advertisements featuring Kim Soo-hyun.
These measures appear to be taken for brand image management. Celebrity scandals, especially controversies related to minors, can deal a fatal blow to brand image. Advertisers are expected to carefully decide whether to maintain contracts in the future, watching consumer reactions and public opinion.
Meanwhile, the economic loss Kim Soo-hyun will suffer due to this incident is expected to be substantial. Kim Soo-hyun’s advertising appearance fee as a top star is known to be several hundred million won per case. Therefore, if multiple advertising contracts are terminated, the loss could amount to billions of won.
This incident has once again confirmed the influence of a celebrity’s image on the advertising industry. It clearly shows how big the ripple effect of a celebrity’s personal scandal can be on advertisers and related industries.
6. Kim Sae-ron’s Last Appeal: The Tragedy of the ‘Please Save Me’ Text

The most tragic aspect of this scandal is the existence of the late Kim Sae-ron. Kim Sae-ron, who suspended her entertainment activities after causing controversy with a drunk driving accident in May 2022, passed away on December 24 of the same year, Christmas Eve. Her sudden death shocked many, and her final moments are being re-examined due to this scandal.
According to information released by Garo Sero, Kim Sae-ron sent a text message to her acquaintances saying “Please save me” while she was alive. This message is being interpreted as showing the pain and despair Kim Sae-ron was experiencing. Many are speculating that this message might mean the pain stemming from her relationship with Kim Soo-hyun.
Kim Sae-ron’s bereaved family is demanding a sincere apology from Kim Soo-hyun’s side regarding this scandal. They claim that he should acknowledge and take responsibility for the pain Kim Sae-ron suffered during her lifetime. This is interpreted not just as a demand to admit the fact of their relationship, but to understand how difficult Kim Sae-ron’s final moments were and take responsibility for that.
The posts left on Kim Sae-ron’s SNS after her death are being re-examined. Especially, her last posts are seen as indirectly showing her state of mind. These writings are being interpreted as hinting at the inner pain and conflict she was experiencing.
This incident has become an opportunity to reveal the dark side of the entertainment industry once again. It shows how much pain young celebrities can suffer from the pressure, stress, and sometimes unfair treatment that exist behind the seemingly glamorous entertainment industry.
Also, this incident is raising social discussions about the protection of minor celebrities. Questions are being raised about whether the situations Kim Sae-ron is presumed to have experienced were carried out under appropriate protection and support. This could be an important starting point for discussions on how to protect and support minor celebrities in the entertainment industry in the future.
Kim Sae-ron’s tragic death and her last message are resonating deeply with our society. This goes beyond the personal life of one celebrity, providing an opportunity to think deeply about how our society should treat and protect the vulnerable, and what the structural problems of the entertainment industry are.
Conclusion
The scandal surrounding the alleged relationship between Kim Soo-hyun and the late Kim Sae-ron reveals various problems in our society beyond simple entertainment gossip. Various issues such as minor protection, the balance between celebrities’ privacy and the public’s right to know, the influence of celebrity image in the advertising industry, and structural problems in the entertainment industry have surfaced through this incident.
Whatever the truth of this incident, the fact that a young life has left this world remains unchanged. Through this tragic incident, we should understand and empathize more deeply with the difficulties and pain experienced by celebrities, especially those who entered the entertainment industry at a young age.
Also, this incident provides an opportunity to reconsider our society’s view and attitude towards celebrities. It reminds us once again that celebrities are human beings like us, and their privacy and personality should be respected.
We don’t know how this incident will unfold and what conclusion it will reach. But we hope that through this incident, our society will become a little more mature, and a culture of understanding and caring for each other will take root. Perhaps that could be our small consolation for the late Kim Sae-ron.